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Sorella Photoshoot 2015: Behind the Scenes

Our regular sorellas will note lots of beautiful new images to our store recently. And this is because we ran photoshoot recently in Sydney!... sorella lounge robe in pink blush (maternity & womens collection) sorella watson tee (mens collection)   The shoot day and seeing the final results has got to be one of the best parts of working in fashion for me. Yep, it's absolutely also really stressful and you have to be incredibly organised right down to the last little detail like an emergency needle and thread, but I ADORE working with such talented creatives (the models, artists, photographer & support crew), and I also love seeing new styles finally come to life - and old favourites re-styled. There's also time for a bit of silly fun.... We shot...

The faces of Sorella: Fashion Revolution – Who Made Your Clothes?

“On 24 April 2013, 1133 people died in the Rana Plaza catastrophe in Dhaka, Bangladesh. A further 2500 were injured. They were killed while working for familiar fashion brands in one of the many ‘accidents’ that plague the garment industry.” – Fashion Revolution Have you seen some of the following images throughout your social media feed over the past couple of weeks? Have you been asking: What do they mean? Why are they asking this question? How does this affect me? 

Everything a first-time mum-to-be needs to know….

There’s a reason we don’t often do Pregnancy & Baby Expos with our maternity collection by sorella organics. They are quite simply too overwhelming, too busy, too noisy, and (in my opinion) consist of just an unbearable amount of information for any one person to take in. With so many brands, in one HUGE venue, it must be so hard to make choices and decisions of what’s best for mum and her family? In fact, I wonder if some mums come out MORE confused than she was when she went in?!! There’s only one Pregnancy Event we are currently a part of, and the reason is simple – it’s a small, beautiful, stress-free event – full of great information and advice so first-time mums don’t have to spend their entire pregnancy…

sorella sale time!

If you are a sorella-devotee you will note we don’t have sales very often. But it’s the ‘end of financial year’ here in Australia, and with that it means: tax time. And with tax time comes stocktake. And with stocktake comes sitting on the floor for countless hours, days even, counting lots and lots of PJs. You will probably know from my whingeing that I moved house this past week. I survived by the way – but it’s not yet the end. There’s a mountain of boxes still around me and I have been forced to create a very strategic ‘valley’ throughout the house to enable me to get to the most important places one needs – the fridge and the bed. I have even bribed the delivery guy…

You want it? You got it.

While we are still only a baby of a label finding our feet, those that have found us have been devoted since their first restful night sleep in our soft organic Pjs. And they keep coming back for more. And it’s these dedicated fans that shaped our plans this year, and will continue to do so into the future. We have already managed to fulfill one big fan-based request – to launch a mens line. So it is with a big smile and a stack of excitement that we announce the launch of the 2nd big request from our awesome customers this year….The request was clear: “WE WANT IT IN BLACK” So it’s with much pleasure we can now offer all your favourite pieces in…

New styles, photoshoots, and awards!

Hard to believe we are through half of another year isn’t it? Time seems to be flying by, and life with sorella & me has been a big part of that. We have been super busy and have so many exciting things to share with you in the coming months – the first of which is our photoshoot next Friday…. if you think this might indicate we are adding new pieces to the current collection, you’d be right! Stay tuned for some behind the scenes photos next week for your first look of what’s coming!

Capturing the love of a mother with her newborn child

My husband bought LittleOne baby magazine for me when I was pregnant years ago.  I hadn’t seen the magazine before and knew straight away there was going to be something special inside the glossy pages! It has remained as one of my favorites.  I especially love the features they do on children’s bedrooms titled “Baby’s Space’. The current issue of LittleOne baby is no exception and has a beautiful feature on new mums- real mums in the hospital just days after giving birth. Amy Doak mentions in her Publisher’s letter that there is nothing quite like “the look of love on a new mother’s face” (LittleOne baby Issue 10 p8). Photographer Kate Monotti has certainly captured this in the recent shoot. And we were thrilled…

Always the best Mother’s Day Gift

Every woman will tell you a new pair of Pjs, a sleep in, and perhaps a meal cooked by someone else, all make the perfect gifts for Mother’s Day. Lucky for you we can help with one of those things on her list – sorella & me’s best-selling sleep & lounge pant is back in stock just in time for the Aussie winter and also just in time for Mother’s Day!! You can’t go wrong with soft organic cotton (fair trade too of course), lace trim detail, and comfy drawstring waist. This pant also comes in a rollover band waist for those who like a loser fit or are expecting.  Available in 2 colours – evening sky and pink blush. Unsure about size or colour?…

A sweet Easter treat! 25% off storewide at sorella & me

We all know how much I love chocolate (hey, who doesn’t?). But really is there anything sweeter than a sale?!!! Enjoy 25% off the entire sorella & me collection over Easter! Plus free shipping for all orders over $100. Why? Just because we can! Are you an Aussie sorella?  It’s time for you to experience our best-selling luxuriously soft loungewrap for the cooler nights ahead… And don’t forget some new PJ pants for winter! Don’t miss out! We are almost sold out in all sizes! Are you an over-the-high-seas (aka an international) sorella looking forward to everything that the summer sun has to offer? Enjoy our lightweight organic cotton sleepshirt, sleepshorts, tees and shorts – and relax in style. International shipping is FREE for all…

A sweet Easter treat! 25% off storewide at sorella & me

We all know how much I love chocolate (hey, who doesn’t?). But really is there anything sweeter than a sale?!!! Enjoy 25% off the entire sorella & me collection over Easter! Plus free shipping for all orders over $100. Why? Just because we can! Are you an Aussie sorella?  It’s time for you to experience our best-selling luxuriously soft loungewrap for the cooler nights ahead… And don’t forget some new PJ pants for winter! Don’t miss out! We are almost sold out in all sizes! Are you an over-the-high-seas (aka an international) sorella looking forward to everything that the summer sun has to offer? Enjoy our lightweight organic cotton sleepshirt, sleepshorts, tees and shorts – and relax in style. International shipping is FREE for all…

Beware of the fiery Dragon in her make-shift cyclone bunker. She will eat you up and spit you out if you don’t put that camera away.

WARNING: today is a rant-fest. It’s no secret that we are paying too much for the same product a US or UK shopper can purchase it for.  Regardless of its country of origin, they can have the same item significantly cheaper than we can in Australia.  Some products I have come across are somehow miraculously 70% more expensive as soon as they land on our shores and into our shops. And that, to me, stinks. In case you weren’t aware, we offer the sorella & me women’s and maternity collection to anyone in the world for the same price an Australian pays for it. Why? Because why should an international customer pay more than an Australian customer? They shouldn’t. Why should they pay less than…

What did you miss in 2012?

Welcome back to the sorella-hood for 2013! We hope you had a wonderful time over Christmas with your family and set for another fantastic year! As parents start to get the back-to-school preparations started, and men and women over the country groan their way back to work (dreaming of any sort of opportunity to be able to quit work and financially fund a permanent residence at the beach), Alisha & I are so excited to be reaching sorella & me‘s first birthday later this month, and can’t wait to see  where this year will take us (it’s going to be hard to top an amazing 2012!). Aside from a overwhelming love of our sleepwear collection, a very surprising aspect of sorella & me last year…

Get Christmas wrapped up early with up to 40% off sorella & me

Looking for special Christmas gifts that are kind to the environment, ethically created, and beautifully designed? sorella & me has an extensive range of organic sleepwear & loungewear to suit every woman in your life. And with a special Pre-Christmas sale of up to 40% off storewide + free shipping on orders over $100, now is a great time to shop! There are beautiful pieces to suit every women in your life: And don’t forget that in addition to our women’s collection, sorella & me has has an extensive range of maternity sleepwear and loungewear – a special gift for any friend who is currently pregnant or recently a new mumma! All pieces are available from the online store www.sorellaandme.com.au with free shipping on all…

Get Christmas wrapped up early with up to 40% off sorella & me

Looking for special Christmas gifts that are kind to the environment, ethically created, and beautifully designed? sorella & me has an extensive range of organic sleepwear & loungewear to suit every woman in your life. And with a special Pre-Christmas sale of up to 40% off storewide + free shipping on orders over $100, now is a great time to shop! There are beautiful pieces to suit every women in your life: And don’t forget that in addition to our women’s collection, sorella & me has has an extensive range of maternity sleepwear and loungewear – a special gift for any friend who is currently pregnant or recently a new mumma! All pieces are available from the online store www.sorellaandme.com.au with free shipping on all…

We received a really lovely review from Melbourne Blogger Pip Mooney of The Daily Wipe that we thought we’d share today. Pip blogs about parenting, fashion, beauty, and food – and everything in between! Who is the latest celeb to fall pregs, or just gave birth? You’ll hear it first from Pip! Which designer label is set to release a new children’s line? Pip will know about it…. We love her blog! Pip is currently pregnant herself and due in November. We wish you all the very best for the remainder of your pregnancy Pip and the arrival of your new bubba! ~ alisha & anna

Celebrating Baby’s 1st Birthday!

It’s Baby M’s 1st Birthday today! The gorgeous cherub we were lucky to have in our photoshoot last year is Baby M. She was just 2 weeks old at the time and it was her first big outing with mum. We loved having her there for the afternoon – the whole atmosphere of the shoot changed as soon as she arrived. What was a mid-afternoon slump in energy after an action packed 6 hours of shooting, quickly changed pace with the arrival of Baby M still with her yummy new baby smell – there is nothing quite as special as a new baby!

Grace Kelly: 30 years since her tragic death

It’s 30 years this week since Grace Kelly tragically died in a car accident.  I blogged about my small but significant crush on her earlier this year, so I thought I would share it again today for those who may have missed it, along with this gorgeous pic I only recently found with her son Albert II. She was known to be an exceptionally dedicated mother. Enjoy! x anna ______________________________________ I adore Grace Kelly… image via Harper’s Bazaar I don’t know how or when it started – I can’t remember the first time I saw her but I suspect it had something to do with driving our mother crazy and her needing some quiet time.  She probably plonked my sisters and I in front of…

A feeling in my loins…

As many of you know, I am currently at the very start of planning my wedding. I am completely overwhelmed, terrified, nauseated, and literally sleepless with all the options, costs and ways it could all go very very wrong. To make matters worse, while I am shortlisting venues and finalising budgets, I have had every bride there has even been tell me “Oh it’s all so fabulous! I wish I was planning my wedding day again! It’s the BEST!” Which does nothing except make me feel like I am missing something. Didn’t anyone else feel the pain of wedding-planning-crazy-land? Interestingly, as I grapple with the “is it all really worth it – why can’t I just elope” question, it seems one mother in the sorella-hood…

The sorella-hood’s top 10 essential items to pack in your hospital bag – for MUMS!

It’s fair to say an expectant Mary Poppins would be well prepared for her pending hospital visit, but what about the rest of us that aren’t lucky enough to have bottomless luggage? There are many ‘What to pack for your hospital bag’ lists out there, so the difference with the sorella & me list? Well, it is compiled by our sorella-hood readers – AND their suggestions focus on Mum’s needs only! (A big thank you to all those who contributed!) So here we go – the Top 10 essential items to pack in your hospital bag – for MUMS! 1. Comfy Sleepwear (that doubles as day-wear!)  You have to be comfortable, but you don’t want to be in clothes that will have you diving under…

The Battle of the Boob

It’s the final day of World Breastfeeding Week (1-7th August) – a really important world-wide awareness campaign on all aspects of breastfeeding. Although I’m yet to experience the lows and highs of breastfeeding (the lowest I’m guessing being the actual lowest point the breast can get post-breastfeeding); I have had many friends go through this incredibly anatomically intricate, yet completely natural process to have a little insight into it. Plus given Alisha and I design maternity clothes to make breastfeeding comfortable and easier for a living, it’s pretty important I know what I am talking about!! My breastfeeding summary: breastfeeding can be exhausting, difficult, sometimes impossible, and often just a big pain in the bust. It can be a stressful battle of the boob. It…

This organic T-shirt comes with a WARNING: You won’t want to take it off!

Just a little call out today to let you know about our promotion for this week only: the sorella & me organic modern t is on sale for $29 (rrp $54.95). Haven’t heard the buzz about the super soft T-shirt? Well…this is no ordinary t! Originally designed for women who were resorting to wearing their hubby’s oversized & ugly T-shirts to get comfy during pregnancy, this t has become a firm favourite for both pregnant and non-pregnant women who love a t, but love a cute & comfy t even more. A great basic for your everyday wardrobe – wear with jeans, leggings, or to bed with your favourite pj short or pants (and it’s long enough so you can get away with just knickers!)….

Australian fashion is loaded with toxic chemicals – Organic & Natural fibres are the way to go, says Choice

It’s no surprise for us here at sorella & me to read a report this week by independent consumer watchdog Choice on the toxic chemicals found in Australian clothing and the damage they are doing to our health as well as our environment. In Choice’s report, Andreas Schimkus, a Senior Advisor from the Council of Textile and Fashion Industries of Australia (TCFA) states: “The most dangerous way for a toxin to enter the body is not through the digestive system, but through the skin“ Therefore, any garment in contact with the skin can easily transfer the toxic chemicals used in its manufacture and finishing through to the individual. Further, and perhaps even more alarming, Schimkus says: “Products that are made in China for the Australian…

Australian fashion is loaded with toxic chemicals – Organic & Natural fibres are the way to go, says Choice

It’s no surprise for us here at sorella & me to read a report this week by independent consumer watchdog Choice on the toxic chemicals found in Australian clothing and the damage they are doing to our health as well as our environment. In Choice’s report, Andreas Schimkus, a Senior Advisor from the Council of Textile and Fashion Industries of Australia (TCFA) states: “The most dangerous way for a toxin to enter the body is not through the digestive system, but through the skin“ Therefore, any garment in contact with the skin can easily transfer the toxic chemicals used in its manufacture and finishing through to the individual. Further, and perhaps even more alarming, Schimkus says: “Products that are made in China for the Australian…

What does it take to build a business with your sibling?

sorella & me maternity sleepwear

Oh my lordy!  Seeing yourself on the cover of a magazine without expecting it is enough to give anyone a heart attack! And while it’s no cover of Vogue (and cover girls we definitely are not) we were chuffed for sorella & me to be included in Business Review Australia’s feature on siblings in business.

Casually Cool Mums & Beautiful Baby Bumps: Maternity & Mummy chic we can all achieve!

The last 12 months has seen some of the biggest celebrities either give birth, adopt, or fall pregnant. For today’s post we thought a little fashion drool-fest was in order to inspire the maternity wardrobe for some of our sorellas who are expecting, and for the new mummies out there in the playgrounds or off to school pick up!! I had prepared myself to see over-styled, unachievable ensembles, however I was relieved to instead find everyday casual looks that are absolutely attainable for all of us lacking a full-time stylist! Yep – maternity and mummy-chic is about a throw-over pretty print dress, practical jeans so you can pick your child up from the sand-pit, flats or trainers to get you to the school gate on…

Casually Cool Mums & Beautiful Baby Bumps: Maternity & Mummy chic we can all achieve!

Miranda Kerr

The last 12 months has seen some of the biggest celebrities either give birth, adopt, or fall pregnant. For today’s post we thought a little fashion drool-fest was in order to inspire the maternity wardrobe for some of our sorellas who are expecting, and for the new mummies out there in the playgrounds or off to school pick up!! I had prepared myself to see over-styled, unachievable ensembles, however I was relieved to instead find everyday casual looks that are absolutely attainable for all of us lacking a full-time stylist! Yep – maternity and mummy-chic is about a throw-over pretty print dress, practical jeans so you can pick your child up from the sand-pit, flats or trainers to get you to the school gate on…

Breastfeeding: When it’s time to hang up your nursing bra

sorella & me maternity sleepwear - nursing cami for breastfeeding

Breastfeeding is always a topic that sparks debate with many differing opinions, ideas, do’s/don’ts, and should-haves.  There always seems to be research or recommendations we need to be across. Even just this week new research has suggested that introducing solids earlier can reduce a child’s risk of allergies. One thing we should agree on though is that none of us have the same boobs or the same child – and that’s where, with a little help and advice here and there from the experts or our brave ‘sisters’ that have gone before us, the mother should have the right (and the thinking space!) to make her own decision on what is right for her and her child. We will be coming back to the topic…

Keeping it in the family

It’s been just over a month since we launched sorella & me organic maternity sleepwear with our online store.  It’s been a big and exciting lead up and now we are seeing our ‘baby’ develop and grow (she is growing up so fast and so many people love her as much as we do! See here and here!). It’s probably no surprise to some people given how much goes into developing, running, and growing a small business, that I often end up dreaming at night about maternity sleepwear, sewing machines, and sometimes even pregnancy (shhh! don’t tell J1!!).  Those who grew up in a family with a small business or now have a business themselves will know that you eat, sleep and breathe your business –…

Our view from the 2012 L’Oreal Melbourne Fashion Festival

LMFF Scanlan & Theodore

sorella & me was lucky enough to attend the Opening Event of the 2012 L’Oreal Melbourne Fashion Festival (LMFF). The plan was to post a few pics on our Facebook page, but with so many delightful bits and pieces, we felt a post was a more respectable dedication to the incredible Aussie designers who featured. Now I’m not skilled with an iphone at the best of times – and I’m pretty sure Steve Jobs didn’t have the bright lights of a runway in mind when he designed it – so apologies for the low quality in sound, vision and position from the bleachers. It had NOTHING to do with the fact that I had enjoyed a couple of wines prior to the show. There are…

A green-carpet army in Valentino

As is usual, there has been a lot of post-Oscar frenzy about who were the Best Dressed, along with the (sometimes more entertaining) Worst Dressed. But did you notice there was no mention of best ‘Sustainably Dressed’? It may surprise you that this however is becoming increasing likely for future events.

Andrea’s Pregnancy Video Diary

Introducing the lovely Andrea, who recently found out she is pregnant with her 3rd bubba – congrats Andrea!   Andrea’s very kindly agreed to share the adventures of her pregnancy with the sorella-hood through her video diaries. Each month we will check in to see how she is progressing, how she is feeling, and how her two little ones are preparing for the arrival of their baby brother or sister. This week, Andrea has just made the 12 week mark. She tells us about finally fessing up to her friends, the anxiety of telling her boss of her news, and why she has had to open an eBay account!

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