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Sorella Photoshoot 2015: Behind the Scenes

Our regular sorellas will note lots of beautiful new images to our store recently. And this is because we ran photoshoot recently in Sydney!... sorella lounge robe in pink blush (maternity & womens collection) sorella watson tee (mens collection)   The shoot day and seeing the final results has got to be one of the best parts of working in fashion for me. Yep, it's absolutely also really stressful and you have to be incredibly organised right down to the last little detail like an emergency needle and thread, but I ADORE working with such talented creatives (the models, artists, photographer & support crew), and I also love seeing new styles finally come to life - and old favourites re-styled. There's also time for a bit of silly fun.... We shot...

The faces of Sorella: Fashion Revolution – Who Made Your Clothes?

“On 24 April 2013, 1133 people died in the Rana Plaza catastrophe in Dhaka, Bangladesh. A further 2500 were injured. They were killed while working for familiar fashion brands in one of the many ‘accidents’ that plague the garment industry.” – Fashion Revolution Have you seen some of the following images throughout your social media feed over the past couple of weeks? Have you been asking: What do they mean? Why are they asking this question? How does this affect me? 

Everything a first-time mum-to-be needs to know….

There’s a reason we don’t often do Pregnancy & Baby Expos with our maternity collection by sorella organics. They are quite simply too overwhelming, too busy, too noisy, and (in my opinion) consist of just an unbearable amount of information for any one person to take in. With so many brands, in one HUGE venue, it must be so hard to make choices and decisions of what’s best for mum and her family? In fact, I wonder if some mums come out MORE confused than she was when she went in?!! There’s only one Pregnancy Event we are currently a part of, and the reason is simple – it’s a small, beautiful, stress-free event – full of great information and advice so first-time mums don’t have to spend their entire pregnancy…

sorella sale time!

If you are a sorella-devotee you will note we don’t have sales very often. But it’s the ‘end of financial year’ here in Australia, and with that it means: tax time. And with tax time comes stocktake. And with stocktake comes sitting on the floor for countless hours, days even, counting lots and lots of PJs. You will probably know from my whingeing that I moved house this past week. I survived by the way – but it’s not yet the end. There’s a mountain of boxes still around me and I have been forced to create a very strategic ‘valley’ throughout the house to enable me to get to the most important places one needs – the fridge and the bed. I have even bribed the delivery guy…

A lifetime supply of pjs? Who would say no to that!

Anna & Alisha

You may have noticed I’ve been MIA from the sorella-hood since Christmas. Sorry. And thank you to those people who lovingly asked “Where have you been?! When’s your next post?!” Delightful to know you enjoy catching up with us each week in our random silliness! My hiatus from writing probably stemmed from the start of summer (sun, beach, cocktails). I think I must have embraced the week off at Chrissy a little more than I realised. Time to take a little breath. Some stillness. A few stunning sunrises… Resting was fabulous. {If you are a regular in the ‘hood you’ll know I managed to get a little burnt out last year… a follow up post on how I managed getting myself out of that mess is to…

You want it? You got it.

While we are still only a baby of a label finding our feet, those that have found us have been devoted since their first restful night sleep in our soft organic Pjs. And they keep coming back for more. And it’s these dedicated fans that shaped our plans this year, and will continue to do so into the future. We have already managed to fulfill one big fan-based request – to launch a mens line. So it is with a big smile and a stack of excitement that we announce the launch of the 2nd big request from our awesome customers this year….The request was clear: “WE WANT IT IN BLACK” So it’s with much pleasure we can now offer all your favourite pieces in…

I confess. I find it hard to get completely nude.

It’s easy to feel overwhelmed when you walk into the ground floors of major department stores, don’t you think? Dazzling lights. Floor to ceiling images of photoshopped glamazons with ethereal skin staring with judgement at your dull epidermis. Their faces represent the health I crave. I want that frigging glow dammit. So you find yourself pulled into the beauty vortex, the assistant with her hands inappropriately all over your face.  Your phobia of abused personal space is pushed to its limits. She’s talking AT you as if you are some sort of recluse given your lack of knowledge on the importance of niacinamide and hyaluronic acid. And you leave, feeling slightly inadequate and definitely overwhelmed, but somewhat hopeful armed with a stash of samples containing…

sneaky-peek behind the scenes! 2013 sorella & me photoshoot

It’s so exciting for us to be so close to launching a few new pieces to our much-loved sorella & me collection. After the success of the new men’s collection, we are sure you will love these new women’s and maternity pieces just as much! To keep you salivating until they launch later this month, we’ve put together a little behind the scenes video of the shoot which we held on the Sunshine Coast. You might spot a few of these new pieces! A big thanks to the very talented Harry Mark for putting the video together for us!

sneaky-peek behind the scenes! 2013 sorella & me photoshoot

It’s so exciting for us to be so close to launching a few new pieces to our much-loved sorella & me collection. After the success of the new men’s collection, we are sure you will love these new women’s and maternity pieces just as much! To keep you salivating until they launch later this month, we’ve put together a little behind the scenes video of the shoot which we held on the Sunshine Coast. You might spot a few of these new pieces! A big thanks to the very talented Harry Mark for putting the video together for us!

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