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our story

In the world of fashion, which can often go hand in hand with environmental degradation and abuse of human rights, the story behind the clothes matters.

sorella organics is an independent Australian label by Anna McGregor.

Housing a collection of sleepwear and loungewear for men, women, maternity, and now baby, Anna sources the softest certified organic and fair trade cotton ensuring each piece is kind on the skin, kind to the environment, and kind to the farmers growing the cotton.

The collection is made in Australia and Fiji. In 2019 we also commenced in India.

With Anna’s background in International Community Development with non-profit organisations including Oxfam and Care Australia, the opportunity to work in Fiji has been hugely rewarding. Anna has spent 8 years up-skilling the team at all stages of production – from cutting, to sewing, and finishing. By committing to building capacity, and being patient with small, slow production runs, the vision has been to not only produce high quality pieces for sorella, but to increase worker’s capacity to partner with other Australian labels – thereby contributing to sustainable employment.

Anna is proud to have been awarded honorary membership to Ethical Fashion Forum’s Fellowship 500 (an industry body for sustainable fashion) recognising sorella organic’s commitment to sustainable and ethical fashion. She is devoted to continue to learn and improve all elements of sorella’s supply chain to reduce environmental impact and become a leader in ethical fashion in Australia.

Sorella Organics holds the sustainability rating of GREAT by Good on You, which is the highest rating possible. Sorella is the only sleep and loungewear label in Australia to hold this level.

“We all love to wear clothes that make us feel good. As consumers we can also choose clothes that make us feel good about the difference we make to other people’s lives, and the environment. You are making a big difference with your purchase with us – so, thank you for choosing our small independent label and organic & fair trade cotton” – anna

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