In the world of fashion, which can often go hand in hand with environmental degradation and abuse of human rights, the story behind the clothes matters.
sorella organics is an independent Australian label by Anna McGregor.
Housing a collection of sleepwear and loungewear for men, women, maternity, and now baby, Anna sources the softest certified organic and fair trade cotton ensuring each piece is kind on the skin, kind to the environment, and kind to the farmers growing the cotton. We are also proudly vegan, with no use of animal products, and no impact the lives of animals in our manufacture.
The collection is made in Australia and Fiji. In 2019 we also commenced in India.
With Anna’s background in International Community Development with non-profit organisations including Oxfam and Care Australia, the opportunity to work in Fiji has been hugely rewarding. Anna has spent 10 years up-skilling the team at all stages of production – from cutting, to sewing, and finishing.
Sorella Organics is committed to small, slow production runs. Why does small and slow matter? We are focussed on reducing our textile waste and one way we achieve this is by making only what we know our sorella customers want. This may mean our shelves are often out of stock, but we think our pieces are worth waiting for! Slow production aligns with our focus on supporting our talented sewers welfare. We do this by often doubling the industry average time for order fulfilment to ensure workers are not placed under pressure to complete sorella’s orders. Amazingly, this also means more time is invested in making our garments – improving quality. This initiative contributes to reducing garment waste through minimising the risk of garment seconds. Another bonus for reducing our environmental impact!
Anna is proud to have been awarded honorary membership to Ethical Fashion Forum’s Fellowship 500 (an industry body for sustainable fashion) recognising sorella organic’s commitment to sustainable and ethical fashion. She is devoted to continue to learn and improve all elements of sorella’s supply chain to reduce environmental impact and become a leader in ethical fashion in Australia.
Sorella Organics holds the sustainability rating of GOOD by Good on You.
“We all love to wear clothes that make us feel good. As consumers we can also choose clothes that make us feel good about the difference we make to other people’s lives, and the environment. You are making a big difference with your purchase with us – so, thank you for choosing our small independent label and organic & fair trade cotton” – anna