Oh my lordy! Seeing yourself on the cover of a magazine without expecting it is enough to give anyone a heart attack! And while it’s no cover of Vogue (and cover girls we definitely are not) we were chuffed for sorella & me to be included in Business Review Australia’s feature on siblings in business.
Since developing sorella & me maternity sleepwear, we have had quite a few people quiz us on how we make our business partnership as sisters work. They seem to envisage us in sisterly cat-fights when making key decisions – but I promise you, I only get my claws out if I really have to….. (Just kidding!… I only resort to name-calling).
Contrary to what people might think, working so closely has actually made our relationship as sisters a lot stronger. I have learnt so much about myself as a person since working with Alisha – and have also learnt a lot about her talents too. But we had a pretty good head start on what it would be like having grown up in our family’s businesses.
While it can certainly be tough at times (we are both very good at knowing how to push each others buttons!!!), more often than not being in a partnership with your sibling creates a supportive, honest, and creative environment to work in.
In other words, we can both ‘call it how it is‘ and this makes for really productive work!
My advice for anyone looking to start a business with their sibling?
I would definitely give it a go if you think you have a solid and trusting relationship, and you are both interested in helping the other be the best person they can be. This gives you a pretty solid foundation for getting started and being able to overcome (the many) bumps that come with running a small business.
You also need to make sure you both want the same out of the opportunity and have a very clear plan including roles. So good communication, understanding individual strengths, and goal setting right from the start is essential.
It can be so rewarding to work together as siblings in this way – to develop something special that you are both really proud of. So if the opportunity comes up, give it a go!….all you need now is that one brilliant idea…
You can check out the current edition of Business Australia Review, and the other siblings in business (all fantastic enterprises) who were also featured in the article online here.
Do you work with your partner or a family member? We’d love to hear your tips about how you make it work!